I'm a bit late to the party, but I only just chanced upon this series of Tamil PSAs on CHAS and "Adapt and Grow" skills upgrading programmes. Since these PSAs aired during the recent Deepavali festive season, they were conceptualised as riffs off the Indian palace drama genre, much like how the Health Promotion Board … Continue reading Style and Sincerity: Some Thoughts on Singapore’s Ethnic PSA Videos
Moving Onwards, Moving Back: Nostalgia and National Policy in “Semoga Bahagia” (2019)
Blink and you might miss it. In Gov.sg's 2019 cover of "Semoga Bahagia", our official Children's Day song composed by musical legend Zubir Said, a CPF advertisement suddenly punctures a sepia-toned daydream. A poster of an elderly citizen fades into focus as Hilmi walks out of the lift, and we're left to contemplate what "raising … Continue reading Moving Onwards, Moving Back: Nostalgia and National Policy in “Semoga Bahagia” (2019)
Space, Light and Urban Existence in “The Promise” (NTUC Income)
NTUC Income’s short film, “The Promise”, is one of the insurance company’s most well-received public awareness campaigns, with more than 9000 positive Facebook reactions as of writing. “The Promise” follows its protagonist Yong Tian (Robin Tiang) as he goes through life sandwiched between the financial needs of the generations above and beneath him. As many … Continue reading Space, Light and Urban Existence in “The Promise” (NTUC Income)
Kopimotion 