Moving Onwards, Moving Back: Nostalgia and National Policy in “Semoga Bahagia” (2019)

Blink and you might miss it. In Gov.sg's 2019 cover of "Semoga Bahagia", our official Children's Day song composed by musical legend Zubir Said, a CPF advertisement suddenly punctures a sepia-toned daydream. A poster of an elderly citizen fades into focus as Hilmi walks out of the lift, and we're left to contemplate what "raising … Continue reading Moving Onwards, Moving Back: Nostalgia and National Policy in “Semoga Bahagia” (2019)