Blink and you might miss it. In Gov.sg's 2019 cover of "Semoga Bahagia", our official Children's Day song composed by musical legend Zubir Said, a CPF advertisement suddenly punctures a sepia-toned daydream. A poster of an elderly citizen fades into focus as Hilmi walks out of the lift, and we're left to contemplate what "raising … Continue reading Moving Onwards, Moving Back: Nostalgia and National Policy in “Semoga Bahagia” (2019)
Space, Light and Urban Existence in “The Promise” (NTUC Income)
NTUC Income’s short film, “The Promise”, is one of the insurance company’s most well-received public awareness campaigns, with more than 9000 positive Facebook reactions as of writing. “The Promise” follows its protagonist Yong Tian (Robin Tiang) as he goes through life sandwiched between the financial needs of the generations above and beneath him. As many … Continue reading Space, Light and Urban Existence in “The Promise” (NTUC Income)